Responsive Web Design

Responsive Web Design

Responsive web design refers to a design strategy that creates websites in response to the user's behaviour and environment based on screen size, platform and orientation.

The term "Responsive web design" was coined by Ethan Marcotte in 2010.

Ever since RWD came into existence, the use of mobile devices to surf the web continues to grow at an astronomical pace.

Benefits of Responsive Web Design

More mobile traffic

It's increasingly important for companies to have websites that render properly on smaller screens so that users don't encounter distorted images or experience a sub-optimal site layout. This can simply be achieved by using responsive web design approach which will result in getting massive traffic not only via desktop but also via mobile phones.

Faster mobile development at lower costs

Making one responsive website takes considerably less time, costs less than the stand-alone mobile application & ultimately ends up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

Lower maintenance needs

The process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen saves a lot of time on maintenance also frees up time to focus on more important things like marketing and content creation.

Faster pages

Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your web page loading speed, and alleviate the risk of mobile visitors abandoning the web pages with poor loading speed.

Improved SEO

Stronger backlinks and better bounce rates translate into higher search rankings.

Higher conversion rates

Creating a consistent user experience across all devices is key to converting new customers achieved by creating a website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.