A landing page is a standalone web page that a person "lands" on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.
The best landing page is simple and clean, providing a clear path to the visitor. While it has to communicate a simple message, it must also strike the right tone and mood to appeal to the user without overwhelming them. An effective layout is visually appealing without being too busy.
Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.